The Logo

• The logo reflects our passion to move beyond our traditional strongholds and discover the bounties of the wide world beyond (it is not contained by a rectangular box which was there in the old design ; it does have a red background as a highlighter)
  
  
• It signifies  more vibrant, dynamic, youthful persona with a flexible attitude- ready to Adapt and Change
  
  
• The font makes it contemporary and imparts a 'strength' which makes it stands apart in a clutter.
  
  
• It reinforces our belief that consumers should have the right to "Demand More" from the brand they love.

The Elements

• Red -dynamic, powerful, strong, eye catching, innovative.a leader
  
  
• The curves-creativity, flexibility, customization for customers
  
  
• The 'X' factor -infinity, limitless, boundless

The Grid

• Along with the logo, the identity also comprises of a 'Grid' - which could be seen in all of INTEX communications.


• In the grid, there is a reflection of ‘infinity’ (derived from the letter ‘x’ in the logo) – a boundless and limitless hunger for expansion in reach, in consumer base, in product range, technology world, and presence across borders.

Brand Initiatives

Our aim, through media buying and planning is to create an year round impact and enhance the visibility of the brand. The strategies are derived post analyzing the health of the brand every 6 months. The main media vehicle (apart from TV media) is Print. Advertisements in leading dailies are released by taking exclusive properties. FM, Billboards and online initiatives are used as secondary medium to influx sales and enhance recall. We do plan and execute lot of retail exercises like Facia, In-shop branding etc. to push decision making & purchase process at retail. Along with this, participation in exhibitions and other BTL activities like business development meets are always high on agenda. PR activations in business, mainlines, TV channels, regional media and IT, trade & channel media are also initiated on a regular basis keeping in mind the product road map and larger strategies of the company. All plans and initiatives are executed through a rigorous process to ensure accountability for all marketing spend. Over the years, our growth journey has been recognized by many IT & channel magazines and journals. Some of the highlights of past two years are -

• Most Visible Indian Brand, Best Multimedia Speaker & User Friendly UPS by NCN, May, 2011
  
  
• Best Peripherals Brand by Digital Terminal magazine, May, 2011
  
  
• Amongst the Top 300 most trusted brands of the country, The Brand Trust Report, Jan, 2011
  
  
• A score of 9.5 (out of 10) and a place amongst the Top 10 Innovations for INTEX Mobile Phone V.SHOW (India's first mobile phone with in-built projector) by Rajiv Makhani on the popular show- Cell Guru- aired on NDTV India and NDTV profit, Dec, 2010
  
  
• SMB Champion Award from Intel, August, 2010
  
  
• Digit magazine's Best Buy Award for INTEX mobile phone IN 2020 Elegant, April, 2010 edition