The Brand and its Vision

• Brand INTEX is an extension of the values of the company and mirrors the company’s vision and ideas to make a synergy in all offerings.
• Our vision is - “Make Intex a globally respected name. Improve the quality of life of the people”.

Brand Role

Demand More. Innovate...

• These are the brand values which make us a formidable player in IT hardware , Consumer Electronics and Mobile Phones segments.
• To come up with solutions to meet the ever increasing demands of target audience.

To continually innovate in order to create a basket of contemporary products equipped with the best technology .

The logo

The logo cased in a rectangular box along with line “Demand More” connotes:

• Brand INTEX defines the changing aspirations of consumers by its white and red colour. It also looks contemporary that way.
• Demand More further defines INTEX as a future-proof brand which instills faith and self-respect in all its business activities. It also aims to broaden the horizons at INTEX i.e. we deliver more and that’s why we demand more.

Life Version 2.0 – An integral part of INTEX and its Communication Strategy

• A new concept “Life version 2.0” has been introduced to take the brand INTEX to new paradigm by breaking all barriers of conventional thought and scalability.
• It could be put forth as :

"The future is here, futuristic things are here, now it's time to achieve what has never been imagined. And Intex will play an important role in it. 'Life Version 2.0' is an Intex "property"; it is about the human aspiration to experience future and live life which nobody has lived before". Intex as a leader in technology introduces ' Life Version2.0'. A property that will drive “future is here”.

Brand Initiatives

Our aim, through media buying and planning is to create an year round impact and enhance the visibility of the brand. The strategies are derived post analyzing the health of the brand every 6 months. The main media vehicle (apart from TV media) is Print. Advertisements in leading dailies are released by taking exclusive properties. FM, Billboards and online initiatives are used as secondary medium to influx sales and enhance recall. We do plan and execute lot of retail exercises like Facia, In-shop branding etc. to push decision making & purchase process at retail. Along with this, participation in exhibitions and other BTL activities like business development meets are always high on agenda. PR activations in business, mainlines, TV channels, regional media and IT, trade & channel media are also initiated on a regular basis keeping in mind the product road map and larger strategies of the company. All plans and initiatives are executed through a rigorous process to ensure accountability for all marketing spend. Over the years, our growth journey has been recognized by many IT & channel magazines and journals. Some of the highlights of past two years are -

• Intex is a most persuasive brand (in PCs) as per a survey on India's Favourite IT Brands in PCQuest, Sep, 2008 issue.
• RECOMMENDED Award for Intex IT 22 TV LCD Monitor from AV MAX Magazine, Oct, 08 edition.
• INNOVATION CHAMPION award from Intel (December, 2007 & June, 2008)
• Intex ranked 101 amongst the 200 fastest growing IT(hardware & Software) companies in India by Data Quest (July, 2008). Intex has improved it’s ranking in this survey in the last 3 years from 108 to 101.
• 'Best Buy' Award for Intex Platinum PC in Digit (September, 2007)
• 'Best Buy Silver' Award for Intex mobile phone- Infi in Digit (May, 2007)