Brand 'Intex' covers 6 business segments- IT Accessories, Mobile Phones & Accessories, Consumer Electronics, Security Software, Retail and Enterprise Solutions. It has built for itself high credibility amongst its vast network of channel partners and several million satisfied end users by superior quality products at affordable prices supported by effective service and a consistent policy of transparent, fair and ethical dealings.
The business segments cover a portfolio of 29 Product Groups spread across 250 items including Mobile Phones , Multimedia Speakers, Desktops, LED / LCD TVs, CRT, DVD players, Computer UPS, Cabinets, Headphones, Web Cameras, Data Card, Security Software (Antivirus), to name just a few. In Computer UPS, INTEX occupies 1st position as the most selling brand as per the quarterly IDC Tracker. For several other product groups such as Multimedia Speakers, Keyboards, Mouse, Add-on cards, etc. Intex enjoys a leading market share in many states in India.
To achieve aggressive growth, Intex has been diversifying into various new product verticals - latest being entry into android tablets. Some of the new products introduced in recent years include Mobile Phones, LED / LCD TVs, CRT, DVD Players, Data Card, Antivirus & Internet Security, etc.
Intex's manufacturing domain comprises of three associate manufacturing units (belonging to the Group) located at Jammu (30,000 sq.ft. & 20,000 sq. ft built-up area) and Manpura (Baddi, HP) (51,000 sq. ft). The units have been producing multimedia speakers, Desktop PC’s and Mobile Phone batteries and have also produced UPS, Home UPS, Notebooks and DVD players in the past. The company intends to vertically integrate backwards into manufacturing of more products incorporating foreign technology from global leaders. In addition to these units, Intex gets products contract manufactured from carefully selected vendors in China and India.
The company has a strong Centre for Design and Development in Delhi which is well-equipped with modern facilities and is headed by highly qualified engineers looking after product development, product and component specifications, benchmarking, quality up-gradation, technology development and scanning, etc. This activity ensures that state-of-the-art products are offered as per the latest global standards.
Intex is ISO 9001:2008 certified. All India sales & service operations are managed on a world-class collaborative business solution – SAP on a Virtual Private network. After-sales service operations are web enabled (e-service). Total Quality Management (TQM) and Business Intelligence initiatives have also been launched.
During the last 11 financial years, the company turnover has increased from INR 32 crore in 2001-02 to INR 1069 crore in FY 2012-13 (at a CAGR of 26.25 over the last 5 financial years). Dataquest has been rating 200 fastest growing IT companies in India, covering both Software and Hardware. Intex has improved its ranking in this survey in the last 7 years from 108 to 84.
Sales are routed through a channel network comprising of 1100+ distributors and 25,000+ dealers spread across the country. The company launched its chain of exclusive retail outlets- INTEX SQUARE in Sep, 2009 and has 45 stores operational across country. Products are also available at more than 150 dedicated counters of reputed chains of hyper markets and specialty stores across the country and on TV shopping channels.
A people centric company, Intex considers its 1250 employees with over 9500 man years of experience an invaluable asset.
The vision of the company is to make itself a globally respected name and to improve the quality of life of the people.
Launch of innovative products such as V Show - India’s first projector mobile phone and Intex IN 2020 Vision – Intex first mobile phone for visually impaired bears testimony to Intex’s commitment towards offering superior quality products at affordable prices.
Intex has also been recognized by consumers and channel partners through various rankings and awards received over the years. Some recent highlights are:
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Fastest growing Indian IT Company, Best Multimedia Speakers and Best value for money branded UPS by NCN Magazine, May 2013
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Mr Narendra Bansal, CMD, Intex Technologies conferred with lifetime achievement award by Cell IT magazine in 2012 for his huge contribution to the overall growth of IT industry.
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Channel’s favorite Computer accessories brand by Cell IT magazine in 2012
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Ranked 84th amongst the 200 fastest growing IT companies (both hardware and software), annual survey, DataQuest, July, 2012
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A score of 9 (out of 10) for INTEX Android Tablet “i-Tab” by PC Quest( April 2012)
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A score of 3.5 (out of 5) for INTEX Sound Bar Marvel 250 by India Today Gadget &Gizmos Magazine (April, 2012)
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A score of 8 (out of 10) for INTEX AVATAR Mobile Phone by Rajiv Makhni on the popular show- Cell- Guru- aired on NDTV Profit, NDTV 24*7 & NDTV India (Feb, 2012).
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Most Visible Indian Brand, Best Multimedia Speaker & User Friendly UPS by NCN, May, 2011
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Best Peripherals Brand by Digital Terminal magazine, May, 2011
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Amongst the Top 300 most trusted brands of the country, The Brand Trust Report, Jan, 2011
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A score of 9.5 (out of 10) and a place amongst the Top 10 Innovations for INTEX Mobile Phone V.SHOW (India’s first mobile phone with in-built projector) by Rajiv Makhni on the popular show- Cell Guru- aired on NDTV India and NDTV profit, Dec, 2010
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SMB Champion Award from Intel, August, 2010
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Digit magazine’s Best Buy Award for INTEX mobile phone IN 2020 Elegant, April, 2010 edition
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Largest selling brand in UPS category as per IDC India Q 2, 2009 Tracker-Market Review (August, 2009)
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A score of 9.1 (out of 10) for INTEX Mobile Phone IN 4495 by Rajiv Makhni on the popular show- Cell Guru- aired on NDTV India and NDTV profit.
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Intel Premier Partnership (IPP) Track I channel association with Intel (March, 2009)
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Best Value award for Intex Gaming Keyboard in Chip magazine, (February, 2009)
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Intex is the most persuasive brand (in PCs) as per a survey on India's Favorite IT Brands in PCQuest (September, 2008)
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RECOMMENDED Award for Intex IT 22 TV LCD Monitor from AV MAX Magazine (October, 2008)
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INNOVATION CHAMPION & STAR ACHIEVER award from Intel (December, 2007, June, 2008 & November, 2008)
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'Special Commendation' medal from Indian Trade Promotion Organization (ITPO) in IT & Electronics category at India International Trade Fair (IITF) (November, 2007)
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'Best Buy' Award for Intex Platinum PC in Digit (September, 2007)
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'Best Buy Silver' Award for Intex mobile phone- Infi in Digit (May, 2007)
