The scorching summer-heat never plays a spoilsport when it comes to shopping! With this belief, Intex is all geared up to strike a chord with the shopping buffs thronging the malls. The campaign, named as “Intex Summer Carnival” aims to enhance brand awareness and give the consumers a complete touch & feel experience of varied interesting products, under brand Intex, along with some fun-filled and uproarious activities.

Shipra Mall, situated at Indirapuram, Ghaziabad, Uttar Pradesh and Westend Mall at Ludhiana, Punjab were the first two malls to be covered under the campaign. The two-day long weekend activity (May 22-23, 2010) had an appealing stage with a vibrant display of Intex Multimedia Speakers, DVD Players, Desktops, TFT-LCD Monitors, and Headphones at the centre of the mall.

Adding a dash of glamour, at the Shipra Mall event, was the small act where Femina Miss India & Gladrags participants of yesteryears sashayed down the floor holding Intex products in hand. People did not seem to get enough of the exciting games and contests conducted by a vivacious emcee at both the malls.

The events aimed to push sale at the traditional channel partner counters in the vicinity. Such counters also received full support through point-of-sale activations. The foot-fall at Intex stall came out to be greater than 3,500. More than 1000 hot leads were generated and substantial amount of on-the-spot order booking was also done.

For more info, please click on the following links : http://www.intextechnologies.com/shipra-carnival.pps