What is Life version 2.0
- The future is here, futuristic things are here, now it's time to achieve
what has never been imagined. And Intex will play an important role in it. 'Life Version 2.0' is a Intex "property"; it is about the human aspiration to experience future and live life which nobody has lived before
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Synergy between the concept and Intex
- With a futuristic view, Intex is leveraging into the next stage of growth
intended to lead through innovation. Be it technology, Internal or External
Systems, one can witness the imprint of Life Version 2.0 in every strategic
move made by Intex.
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Future plans with Life version 2.0
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Technology is always growing, innovating and surprising. Intex wants to give Indian youth the future they always aspire for. The approach is to bring in technology which can make the category big itself then to stay big in the category. The technology itself will define LIFE VERSION 2.0. When the consumers look back on their life they should clearly differentiate the new life they are living.
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The Intex Philosophy
- Today's young consumer is not seeking brands to be part of a group. He seeks brands that help him demonstrate his individuality. From technology he seeks transformational experiences. That are not just about the product; but about a lifestyle. It is this consumer that Intex seeks to address.
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Intex believes that whoever we maybe; there exists a desire in each one of us to live a second life. A life different (and sometimes opposite) to what we currently live. A life that elevates us from our mundane and everyday existence. A life that gives us more.....We dream of living this second life. And Intex helps us live this dream. That's because Intex helps us transform and become more than what we are. .With Intex we can thus live the life we imagined. Life Version 2.0!