As part of marketing startegy, Intex's focus has been on integrated communication. The marketing-mix at Intex is a continuous, diverse & balanced communication based on our ethos- "Demand More" - Demand more products, more quality, more personalized solutions from Intex!

Aimed at consumers, channel partners and business associates, the exercise is an initiative not only to portray the brand in the right spirit but also to provide them interactive platforms to enrich the 'touch & feel experience', numerous BTL activities to strengthen the sales efforts and interesting associations so that they take pride in being associated with the organization.

Some of the highlights are:

Chip Monsoon contest, June, 2008

Its all about answering some simple questions on www.chip.in – portal of the popular IT magazine Intelligent Computing Chip. The lucky winners receive INTEX Notebook 026DW and headphones as consolation prizes.



Print ad campaign for Desktop PC’s, from 26th May to 23rd June, 2008

A print ad campaign for Desktop PCs with the buy line- “Won’t burn a hole in your pocket” was released across india in major dailies such as Times of India (Delhi Times), Dainik Jagran, Dainik Bhaskar, Eenadu, Lokmat, Midday, Deeccan Chronicle etc.



Supporting the channel through participation in Regional Fairs
ICICI Shopping Festival, 16th to 18th May, 2008

Computer Shopee Exhibition, Pune, 10th to 15th May, 2008

Intel Business Hum Safar , May 16, 2008
The first-ever event targeting the enterprise segment held in association with Intel at New Delhi on May 16, 2008. The focused enterprises were SMBs-Small & Medium Buisness Enterprises- operating in the Delhi region.
Objectives:

• To promote Intel Core 2 Quad & Intel Core 2 Duo based INTEX desktops amongst the focus SMBs
• To create awareness & share advantages of Intel’s new technologies- Intel Core 2 Quad & Intel Core 2 Duo and show them how they can grow their business with Intel.
• To create awareness of Intel 45nm based processor & its benefits.

With more than 40 representatives from various enterprises as attendees, the meet turned out to be quite motivating paving the way for more such events in the future.



Participation in 'Servers Down'- gaming event at Amity, April 9-11, 2008
With an objective to enhance brand awareness amongst youths, INTEX participated as an IT Partner for the gaming event ‘Servers down’ at Amity Campus, Noida from April 9-11, 2008. There were 46 INTEX PCs and LCD Monitors with LAN setup for playing live games.

The event received a tremendous reponse and the winners were awarded with INTEX multimedia speakers. Also there aws an INTEX stall showcasing the entire portfolio of desktops, notebooks and TFT-LCD monitors.



Continuing Intex's associate sponsorship for the India Vs England test match series on Star Cricket.

There will be telecast of Intex mobile phones & subwoofers TVCs in the IIIrd test match during the shows-MID WICKET & FOLLOW THROUGH (from August 9 to 13, 2007)

The schedule is as follows:

Program	Time	TVCs
Mid Wicket	5.30pm-6.10pm	Sonic Boom
Mid Wicket	5.30pm-6.10pm	Intex Mobile
Mid Wicket	5.30pm-6.10pm	Intex Mobile
Follow Through	10.30pm -11pm	Sonic Boom
Follow Through	10.30pm -11pm	Intex Mobile
Follow Through	10.30pm -11pm	Intex Mobile

Intex on Hungama TV

To add a little zing to our marketing initiatives, Intex will be a part of the recently launched week-end contest on Hungama TV-'Right Here Right Now', starting from July 14, 2007 for a period of 12 weeks.

The contest is aired every Saturday from 1:30 pm to 7: 30 pm during the telecast of popular series like 'Shinchan', 'Doraemon', 'Kochikame', etc.

It will have some interesting questions on Intex flashed on an hourly basis on the screen. The correct entries will receive Intex mobile phones/ discount coupons on Intex mobile phones. The kids will be sending the entries through SMS & IVRS before the end of the same hour.


Exclusive Walt Disney 's content on Intex Mobile Handsets

• Intex and Walt Disney - the world's leading Family Entertainment brand-have come together to make Intex India's first company to launch mobile handsets loaded with exclusive screen savers, wall papers and sing tones featuring Walt Disney's all time favorites- Mickey, Minnie & Pirates of the Caribbean.

Feel the Spirit of Guru With Intex

• Co-branding of Intex with one of the finest feature films of Mani Ratnam-' Guru'
• The campaign based on the symphony- "Intex -The Guru of Inverters" revolved around TVCs, Radio jingles and collaterals (like POPs, Leaflets, Posters)

Reaching the consumers through electronic media (TV)

• TV Commercials with captivating visuals and interesting story lines, featuring  Intex Notebooks, Subwoofers , Home Theatre Systems, PC & DVD players
• Aired on Doordarshan, Star News, Zee Business, CNN IBN, CNBC TV 18, Zee News, ESPN,  Star Sports and IBN 7.

Associate Sponsorship of major sports events

• World Cup Cricket on Sony group of Channels, March, 2007
• India-South Africa one day series, ESPN & Star Sports, Nov, 2006
• ICC Champions Trophy on Set Max, Oct, 2006
• Azlan Khan Hockey Tournament & Wimbledon, ESPN & Star Sports, Aug, 06
• All cricket related programmes on Zee News from May, 06 to March, 07

Sponsorship of  current affairs  programs

• Main Sponsors of Quote Unquote on Zee News (March, 07)

 Participation in various national and regional consumer/ IT fairs

• India International Trade Fair, New Delhi, Nov, 06
• IT Expo- 2006, Pune, Dec, 06
• EXPO-2007, Patna, Jan, 07
• COMP-EX' 2007, Nagpur, Jan, 07
• Gwalior Mela, Jan-Feb, 07 to name just a few

Main sponsorship of Rotary Club of Madras ' job fair - 'Dream Careers'
'Dream Careers', a popular annual job fair, organised by Rotary Club of Madras on April 7, 2007, at Chennai, had Intex as the Title Sponsor. The event aims at providing the right jobs to the right candidates and guiding the aspirants towards their dream careers. Since last year, it has been witnessing eclectic participation from brands like TCS, Satyam, Cognizant Technologies, Perot Systems, L & T and the Armed Forces, to name just a few.