Marketing
Marketing
Marketing - Marketing Initiatives
'Best Concept Pavilion' Award for Intex
Intex has won 'Best Concept Pavilion' Award at Computer Fair organised by IT Dealer's Association of Silliguri (ITDAS) held between 12-15 January, 2012. Intex displayed its range of Peripherals at the pavilion which was well received by the visitors and organisers. Over 1 lakh visitors from all over North Bengal visitied this fair. On top of this more than 3000 top State Government Officials and Industrial Executives also walked in.This event got extensive coverage in leading local dailies along with other promotional campaigns.
'Best Concept Pavilion' Award for Intex
Intex Technologies participated in 'Poush Mela' in Birbhum district in Shantiniketan, West Bengal between 23-26th December, 2011. This annual extravaganza marks the onset of harvesting season and attracts large number of tourists from India and also from different countries of the world. Our stall at this fair displayed entire range of IT Peripherals in association with M/S
Bishnudeep Electronics, Bolpur, Birbhum. The range of products displayed at the stall proved to be a major crowd puller. This year Poush Mela witnessed footfall of more than 2 lakh people.
Best Concept Pavilion, Silliguri
Best Concept Pavilion Award, Silliguri
'Best Concept Pavilion' Award for Intex
Intex Technologies participated in 'Poush Mela' in Birbhum district in Shantiniketan, West Bengal between 23-26th December, 2011. This annual extravaganza marks the onset of harvesting season and attracts large number of tourists from India and also from different countries of the world. Our stall at this fair displayed entire range of IT Peripherals in association with M/S
Poush Mela, Shantiniketan
Poush Mela, Shantiniketan
Intex interface with consumer continues
Taking forward the strategy of Intex to reach consumers directly, Intex Participated in 'IT Expo 2011' Bhubaneshwar, Odisha from 17th to 20th December 2011. The entire range of Peripheral products was displayed. In another event Intex participated in 'Midnight Bazaar - A mega Trade fair of Consumer Goods' at Agra between 23 - 27 December 2011. The fair witnessed the latest technological products with fun and frolic for the families of visitors. Intex was amongst other 100 national and multinational companies who showcased their products. Intex displayed its range of speakers and other peripherals products. Intex products were experienced and appreciated
by thousands of visitors.
The five day event recorded more than 12 lakhs of footfall. IT Expo 2012' Bhubaneshwar, Orissa Apart from the two events mentioned above, Midnight Bazaar - A mega Trade fair of Consumer Goods' at Agra Intex participated in Pune's biggest and only IT Exhibition - CMDA between 15 - 18 December 2011. CMDA, Pune controls over 90% of IT Hardware market in Pune. The participation gave company the opportunity to showcase Intex range of speakers, peripherals, LCD & LED Television and mobile phones. Intex stall was awarded as the best stall (Viewers Choice)
IT Exhibition - CMDA, Pune
IT Exhibition - CMDA, Pune
The five day event recorded more than 12 lakhs of footfall. IT Expo 2012' Bhubaneshwar, Orissa Apart from the two events mentioned above, Midnight Bazaar - A mega Trade fair of Consumer Goods' at Agra Intex participated in Pune's biggest and only IT Exhibition - CMDA between 15 - 18 December 2011. CMDA, Pune controls over 90% of IT Hardware market in Pune. The participation gave company the opportunity to showcase Intex range of speakers, peripherals, LCD & LED Television and mobile phones. Intex stall was awarded as the best stall (Viewers Choice)
IT Expo 2012' Bhubaneshwar, Orissa
Midnight Bazaar - A mega Trade fair of Consumer Goods' at Agra
Intex participated in Dhule Festival, Maharashtra
Intex Technologies, in association with its Channel partner - M/s Sunny Comp., participated in 'Dhule Festival' Dhule held from 24 to 27 November 2011. The festival is known to be one of the grandest of north Maharashtra. The 4 days event was visited by over 75000 people. Most of the major ITeS companies participated in the festival. Intex demonstrated its latest range of speakers, key boards, mouse and other products. The festival brought lot of visitor at the stall who got opportunity to live and experience Intex product range.
Hoarding Campaign in West Bengal & Maharashtra
Intex did a hoarding campaign in West Bengal. A total 31 hoardings were taken with the intention to increase the visibility of Intex Peripheral range. The brand saw another hoarding campaign in rest of Maharashtra covering various locations at Vidarbha Akola, Amravati, Chandrapur, Gondia, Yeotmal etc during the months Nov - Dec 2011.
Intex participated in Dhule Festival, Maharashtra
Hoarding Campaign in West Bengal & Maharashtra
Intex did a hoarding campaign in West Bengal. A total 31 hoardings were taken with the intention to increase the visibility of Intex Peripheral range. The brand saw another hoarding campaign in rest of Maharashtra covering various locations at Vidarbha Akola, Amravati, Chandrapur, Gondia, Yeotmal etc during the months Nov - Dec 2011.
Hoarding Campaign in West Bengal
Hoarding Campaign in Maharashtra
Dealer meet for Udaipur and surrounding areas
Intex relationship building exercise with its associates and channel partners further continues as the peripheral vertical of Intex conducted yet another dealer meet for Udaipur and surrounding areas.
The meet was attended by over 200 dealers. While the officials at Intex shared history and future roadmap of the company, the product team shared the new and forthcoming products with the partners and the trade.
A press meet was also conducted before the event with local journalist from the city. Intex news was covered in lead newspapers like 'Rajasthan Patrika', 'Punjab Kesri', 'Dainik Bhaskar', 'Lokmat' to name a few.
The launch of 3G data card and Intex plan to capture major market share in Rajasthan by March 2012 were the story line of Intex news in all the publications.
Intex relationship building exercise with its associates and channel partners further continues as the peripheral vertical of Intex conducted yet another dealer meet for Udaipur and surrounding areas.
The meet was attended by over 200 dealers. While the officials at Intex shared history and future roadmap of the company, the product team shared the new and forthcoming products with the partners and the trade.
A press meet was also conducted before the event with local journalist from the city. Intex news was covered in lead newspapers like 'Rajasthan Patrika', 'Punjab Kesri', 'Dainik Bhaskar', 'Lokmat' to name a few.
The launch of 3G data card and Intex plan to capture major market share in Rajasthan by March 2012 were the story line of Intex news in all the publications.
Dearler meets at Saharanpur and Aligarh
In order to further consolidate its leadership status in Peripheral business, Intex conducted two dealer meets in the month of October in Saharanpur & Aligarh. The meets were attended by more than 100 & 130 channel partners respectively.
These interactive events were conducted in order to impart knowledge to our channel partners about company, its product range, upcoming range of products and road map of the company, in the coming time.
The dealers got an opportunity to see the product display of entire range of IT Peripherals. Apart from the range the associates got an opportunity to experience new products launched by the organization. The platform was also used for interaction of dealer with the officials of different department of the company.
In order to further consolidate its leadership status in Peripheral business, Intex conducted two dealer meets in the month of October in Saharanpur & Aligarh. The meets were attended by more than 100 & 130 channel partners respectively.
These interactive events were conducted in order to impart knowledge to our channel partners about company, its product range, upcoming range of products and road map of the company, in the coming time.
The dealers got an opportunity to see the product display of entire range of IT Peripherals. Apart from the range the associates got an opportunity to experience new products launched by the organization. The platform was also used for interaction of dealer with the officials of different department of the company.
Rajasthan Club Deepawali Mela 2011
Intex Technologies participated in the 'Grand Diwali Mela' conducted by the very elite 'Rajasthan Club' on 22 & 23 Oct 2011 at Pitampura, New Delhi. Intex showcased its high end range of products in this Mela. This event was visited by more than 2 lacs of cream of the crop section from Delhi. This high profile event was captured by leading newspaper and Television channels.
Intex pavilion received a very warm response by the crowd where in thousand of people were able to experience Intex elite range of products. The event also helped Intex effort to change its perception from a leader in Computer Peripheral business to company into IT, Electronics and Mobility business.
A few glimpses are given here from the event.
Intex Technologies participated in the 'Grand Diwali Mela' conducted by the very elite 'Rajasthan Club' on 22 & 23 Oct 2011 at Pitampura, New Delhi. Intex showcased its high end range of products in this Mela. This event was visited by more than 2 lacs of cream of the crop section from Delhi. This high profile event was captured by leading newspaper and Television channels.
Intex pavilion received a very warm response by the crowd where in thousand of people were able to experience Intex elite range of products. The event also helped Intex effort to change its perception from a leader in Computer Peripheral business to company into IT, Electronics and Mobility business.
A few glimpses are given here from the event.
Team Intex has mastered the art of showcasing its brand at right place on right occasion.
To ensure decent brand visibility during the ongoing festive season at Kolkata, Intex has wrapped 14 city buses in city of joy. These buses are branded with Intex range of products and will ensure high degree of visibility across nook and corner of the Kolkata City.
In Jharkhand, Intex has put massive hoardings at strategic locations to ensure high level of brand visibility.
Apart from putting hoarding across the state, Intex also participated in the Ranchi Expo Utsav held during 22nd-26th Sept’2011 in the heart of the city. This consumer fair exhibition is held at every year and attracts huge crowd. Intex had installed a big stall for displaying its complete range of Multimedia speakers, Head phones, Web cams, Key boards, Mouse’s, TFT/LCD monitors etc. A large number of Consumers & Traders residing across the state visited the Intex stall.
Kolkata
To ensure decent brand visibility during the ongoing festive season at Kolkata, Intex has wrapped 14 city buses in city of joy. These buses are branded with Intex range of products and will ensure high degree of visibility across nook and corner of the Kolkata City.
Ranchi
In Jharkhand, Intex has put massive hoardings at strategic locations to ensure high level of brand visibility.
Apart from putting hoarding across the state, Intex also participated in the Ranchi Expo Utsav held during 22nd-26th Sept’2011 in the heart of the city. This consumer fair exhibition is held at every year and attracts huge crowd. Intex had installed a big stall for displaying its complete range of Multimedia speakers, Head phones, Web cams, Key boards, Mouse’s, TFT/LCD monitors etc. A large number of Consumers & Traders residing across the state visited the Intex stall.
The new and fast growing Consumer electronics business of Intex Technologies announced a Mega scheme for its trade partners this festive season.
The scheme gives all the trade partners of the vertical an opportunity to sell more and win more. This Mega scheme is also aimed to increase the distribution network by adding new partners of the challenging consumer electronics business. The scheme is designed in a manner to sell high end products like LED and LCD TVs.
The prizes include Trip to Paris, Trip to Thailand, Motor Cycles, Scooty, Micro Wave Oven, Gold Vouchers, Silver Vouchers, Polo Watches, Reebok shoes.
Dealer meets at Bangalore, Cochin & Hamirpur
In its continuous Endeavour for building a robust & fruitful relationship with its trade partners, Intex conducted three dealer meets at Bangalore, Cochin & Hamirpur.
Bangalore & Cochin meet
In Bangalore & Cochin dealer meet, more than 450 associates participated in the meet. The company officials shared organization business strategy , distribution plan and the road map for new product launch. Also through brain storming activity all the members present there jointly explored various avenues for taking Intex to the next level of growth..
Hamirpur meet
The Hamirpur dealer meet was a dealer meet cum leisure trip for the dealers . More than 150 partners participated at there. During the meet Mr.Pawan Kumar honored all best performing Dealers.
Bangalore meet
Hamirpur meet
Bangalore & Cochin meet
In Bangalore & Cochin dealer meet, more than 450 associates participated in the meet. The company officials shared organization business strategy , distribution plan and the road map for new product launch. Also through brain storming activity all the members present there jointly explored various avenues for taking Intex to the next level of growth..
Hamirpur meet
The Hamirpur dealer meet was a dealer meet cum leisure trip for the dealers . More than 150 partners participated at there. During the meet Mr.Pawan Kumar honored all best performing Dealers.
Cochin meet
Distributor Excellence Program @ Hyderabad on 24th August 2011
In pursuance of building strong and fruitful relationship with its associates, Intex conducted an excellence program for its distributors in Andhra Pradesh. The event witnessed a participation of over 15 premium distributors from all corners of the state. The company official shared organization’s business strategy,
distribution plan, new product launches and service related plans with its associates. In return the distributors shared market intelligence, competitor’s activities, and other market realities. The platform was also used to create help desk of various support functions to take feedback and suggestion from the partners and resolve any pending issues.
Intex held its annual Super Stockiest Meet for Mobile Phones in New Delhi
In order to consolidate its fast growing business vertical Mobile Phones, Intex held its national super stockiest meet titled as Super Achievers Meet at Hotel Mapple Emerald, New Delhi on July 21, 2011.
The event witnessed participation of more than 55 partners. The picturesque location not only gave the team a welcome break but also turned out to be good one-to-one interaction on the company’s business plans, the go-to-market strategies, the progress on after-sales-service, new products in offering, Geo marketing etc. Some motivational on-the-spot contests proved to be a hit amongst the partners. Super Stockiest were also felicitated by the Chairman and Managing Director, Mr. Narendra Bansal. The top performing Super Stockiest of FY 2010-2011 M/S Prakash Electronics-Bhopal and M/S ASA Enterprises & Services- Lucknow were awarded with Wagon-R Car for their invaluable contribution to Intex mobile phones business growth.
M/S ASA Enterprises & Services- Lucknow- receiving Wagon-R Key From CMD Mr. Narendra Bansal
M/S Prakash Electronics- Bhopal receiving Wagon-R Key From CMD Mr. Narendra Bansal
The event witnessed participation of more than 55 partners. The picturesque location not only gave the team a welcome break but also turned out to be good one-to-one interaction on the company’s business plans, the go-to-market strategies, the progress on after-sales-service, new products in offering, Geo marketing etc. Some motivational on-the-spot contests proved to be a hit amongst the partners. Super Stockiest were also felicitated by the Chairman and Managing Director, Mr. Narendra Bansal. The top performing Super Stockiest of FY 2010-2011 M/S Prakash Electronics-Bhopal and M/S ASA Enterprises & Services- Lucknow were awarded with Wagon-R Car for their invaluable contribution to Intex mobile phones business growth.
Intex Team at Super Achievers Meet
Business Development Meet for Computer Peripherals Channel Partners
At Timber Trail, Himachal Pradesh
Going strong with the channel focused initiatives for its biggest business vertical-Computer Peripherals- Intex held a business development meet for its Punjab distributors and dealers at the famous resort Timber Trail located at Parwanoo, Himachal Pradesh on June 18, 2011.
The event had participation of more than 50 partners. The picturesque Audience participating in the contest location not only gave the team a welcome break but also turned out to be good for one-to-one interactions on the company’s business plans, the go-to-market strategies, the progress on after-sales-service , new products in offing, etc.
Some motivational on-the-spot contests proved to be a hit amongst the audience. Top performing distributors and dealers were also felicitated by Intex representatives.
The team showcasing the new logo at the meet
The event had participation of more than 50 partners. The picturesque Audience participating in the contest location not only gave the team a welcome break but also turned out to be good for one-to-one interactions on the company’s business plans, the go-to-market strategies, the progress on after-sales-service , new products in offing, etc.
Audience participating in the contest
Some motivational on-the-spot contests proved to be a hit amongst the audience. Top performing distributors and dealers were also felicitated by Intex representatives.
INTEX launches Monsoon Bonanza Offer for its Antivirus Range
Intex has introduced Monsoon Bonanza offer on INTEX Safe Surf- the recently launched Antivirus & Internet Security range - for its channel partners residing in Maharashtra region.
INTEX Safe Surf Antivirus- a high quality and value-for-money security software powered with PC Tools - is available with free INTEX mobile phone and a pair of trendy 2.1 multimedia speaker - INTEX IT 2100 W. 25 registrations (with serial nos. of the product) of INTEX Safe Surf by a reseller, gives him INTEX IT 2000W multimedia speaker and if he goes for a bigger registration of 50 orders, he gets an INTEX V.Do IN 2060 mobile phone free. The phone is one of the most popular video phones in INTEX handsets portfolio.
Apart from registration, the billing of INTEX Safe Surf has also been made toothsome by the company. A reseller gets one and 3 units of the 2.0 speaker INTEX IT 330 W (USB) free on buying 4 and 10 units of INTEX Safe Surf respectively. Available of the freebies on the spot of billing further make the offer lucrative.
The offers are on till July 31, 2011. INTEX Safe Surf has a facility of offline activation and offline updates which is a very useful and unique proposition for those consumers who do not have Internet facility at home.
INTEX Safe Surf Antivirus- a high quality and value-for-money security software powered with PC Tools - is available with free INTEX mobile phone and a pair of trendy 2.1 multimedia speaker - INTEX IT 2100 W. 25 registrations (with serial nos. of the product) of INTEX Safe Surf by a reseller, gives him INTEX IT 2000W multimedia speaker and if he goes for a bigger registration of 50 orders, he gets an INTEX V.Do IN 2060 mobile phone free. The phone is one of the most popular video phones in INTEX handsets portfolio.
Apart from registration, the billing of INTEX Safe Surf has also been made toothsome by the company. A reseller gets one and 3 units of the 2.0 speaker INTEX IT 330 W (USB) free on buying 4 and 10 units of INTEX Safe Surf respectively. Available of the freebies on the spot of billing further make the offer lucrative.
The offers are on till July 31, 2011. INTEX Safe Surf has a facility of offline activation and offline updates which is a very useful and unique proposition for those consumers who do not have Internet facility at home.
Intex Mobiles Enter Sri Lanka
Intex Mobile Phones are now available in Sri Lanka. After toiling hard amidst stiff import guidelines and cumbersome registration procedures, the International Business team has become successful in associating with Metropolitan Telecom Service Pvt Ltd to sell INTEX Mobile Phones in Sri Lanka.
Metropolitan, now an international telecom channel partner for Intex, is Sri Lanka's eighth largest company in terms of turnover and is a distributor for many renowned mobile handset brands.
This is the third international distributor of Intex post Nepal and Bangladesh. Here are some of the pictures of the outlet:
Metropolitan, now an international telecom channel partner for Intex, is Sri Lanka's eighth largest company in terms of turnover and is a distributor for many renowned mobile handset brands.
This is the third international distributor of Intex post Nepal and Bangladesh. Here are some of the pictures of the outlet:
Intex holds All India Premium Channel Partners Meet at New Delhi
Intex Technologies’ All India Premium Distributors Meet for Computer Peripherals channel partners concluded on May 12, 2011. The annual meet was held in four stages covering key distributors from the North, South, East and West India regions.
Looked upon as the major channel-activity for 2011, it stood apart from the regular meets as it focused only on the primary channel. The participants were acquainted with the business plans, product road map, new entrants in the portfolio, growth trigger points, the opportunities and most importantly the learning from last year’s performance to jointly exploit more avenues and take Intex to the next level of growth.
Attended by over 100 partners, the meet also had sessions on product knowledge; new corporate identity which brand Intex has recently acquired and loads of one-to-one interactions with all function-heads of the company. The activity also involved a guided trip to the office premises.
Owing to its ‘focused’ nature, the meet turned out to be very productive and gave a lot of insight which would surely help in achieving goals charted out for this FY and strengthening the mutual relationship further.
Mr. Narendra Bansal, CMD, Intex (right) with one of the channel partners
Looked upon as the major channel-activity for 2011, it stood apart from the regular meets as it focused only on the primary channel. The participants were acquainted with the business plans, product road map, new entrants in the portfolio, growth trigger points, the opportunities and most importantly the learning from last year’s performance to jointly exploit more avenues and take Intex to the next level of growth.
The Team and the Premium partners
Attended by over 100 partners, the meet also had sessions on product knowledge; new corporate identity which brand Intex has recently acquired and loads of one-to-one interactions with all function-heads of the company. The activity also involved a guided trip to the office premises.
Owing to its ‘focused’ nature, the meet turned out to be very productive and gave a lot of insight which would surely help in achieving goals charted out for this FY and strengthening the mutual relationship further.
Intex bags the ‘Best Pavilion’ award at Super Shopee Expo-2011, Nandurbar, Nasik
Second award in a row post COMPEX-2011, Nagpur
Team INTEX seems to have mastered the art of displaying and selling at the regional fairs ! The Best Pavilion Award for INTEX at the recently concluded Super Shopee Expo-2011 at Nandurbar, Nasik (Maharashtra) proves this. This is the third award won by the company in the best display category in the last four months. The team had won the same accolade at COM-IT-2010, Pune and at COMPEX-2011,Nagpur, Maharashtra in Dec, 2010 and Feb, 2011 respectively.
Held from March 2 to 7, 2011, the event is an annual consumer fair exhibiting IT, Consumer Electronics, Automobiles, Handlooms , Handicrafts and Household Products. INTEX had a huge and vibrant display of its complete range of Multimedia Speakers, Headphones, Webcameras, keyboards, DVD Players, LCD TVs, TFT-LCD/LED Monitors, etc.
There were more than 100 participants and the fair witnessed a foot fall of more than 15,000 per day. Super Shopee Expo is a 15-year old event quite popular in the trade fraternity and consumers residing in Jalgaon, Akola, Ahmednagar, Aurangabad and Dhulia regions.
Second award in a row post COMPEX-2011, Nagpur
Held from March 2 to 7, 2011, the event is an annual consumer fair exhibiting IT, Consumer Electronics, Automobiles, Handlooms , Handicrafts and Household Products. INTEX had a huge and vibrant display of its complete range of Multimedia Speakers, Headphones, Webcameras, keyboards, DVD Players, LCD TVs, TFT-LCD/LED Monitors, etc.
There were more than 100 participants and the fair witnessed a foot fall of more than 15,000 per day. Super Shopee Expo is a 15-year old event quite popular in the trade fraternity and consumers residing in Jalgaon, Akola, Ahmednagar, Aurangabad and Dhulia regions.
Intex wins Best Stall award at COMPEX-2011, Nagpur
Intex stall at the Expo
Intex won the Best Stall Award at the recently concluded consumer fair - COMPEX-2011 at Nagpur, Maharashtra. Held from Feb 17-22, 2011 at Civil Lines in the city, it is a popular annual event seeing participation from all major players in the ICTE segment.
Intex displayed its complete range of Computer Peripherals, Mobile Phones and Consumer Electronics in association with our top performing distributor of the region – M/s Silver System. There were more than 50 participants at the fair out of which Intex’s stall was adjudged the best.
The event was visited by more than a lakh people. Kudos to the team and Mr. Sonu Kewal Ramani (aka Sonu Bhai) for working hard and making the event a success!
Intex stall at the Expo
Intex displayed its complete range of Computer Peripherals, Mobile Phones and Consumer Electronics in association with our top performing distributor of the region – M/s Silver System. There were more than 50 participants at the fair out of which Intex’s stall was adjudged the best.
The event was visited by more than a lakh people. Kudos to the team and Mr. Sonu Kewal Ramani (aka Sonu Bhai) for working hard and making the event a success!
Intex holds business development meets for Antivirus launch at Mumbai
Antivirus launch at Mumbai
Beginning the security software - INTEX Safe Surf Antivirus - endeavor from Maharashtra, Intex organised two business development meets at Mumbai in order to acquaint the dealer fraternity with the range and the business plans. Held on Feb 10, 2011 at Thane and Lamington Road respectively, the meets were attended by over 250 channel partners.
The participants were acquainted with the new range – INTEX Safe Surf Antivirus & Internet Security- which has been launched in partnership with leading security software developer PC Tools. The partners had an interactive session with company representatives.
Being the richest and the second most populous state in India, Maharashtra holds an important position in the company’s strategy for Western India. Intex finds it an ideal destination to set the ball rolling. It is one of the most popular markets for Antivirus products and Intex is looking forward to the continued support and patronage of the channel partners.
The team will be holding three more dealer meets at Nasik, Nagpur and Pune in this month.
Antivirus launch at Mumbai
The participants were acquainted with the new range – INTEX Safe Surf Antivirus & Internet Security- which has been launched in partnership with leading security software developer PC Tools. The partners had an interactive session with company representatives.
Being the richest and the second most populous state in India, Maharashtra holds an important position in the company’s strategy for Western India. Intex finds it an ideal destination to set the ball rolling. It is one of the most popular markets for Antivirus products and Intex is looking forward to the continued support and patronage of the channel partners.
The team will be holding three more dealer meets at Nasik, Nagpur and Pune in this month.
Intex displays its wide range at Asia ITEX-2011, New Delhi
Intex stall at the Expo
Intex participated in Asia ITEX-2011- India’s largest Information, Communication, Technology and Electronics exhibition and conference- organized by The Economic Times at Pragati Maidan, New Delhi from Jan 14-16, 2011.
The expo turned out to be a grand gathering of the who's who of the manufacturers, service providers and suppliers fraternity, from IT, Electronics and Telecom sectors,exhibiting their latest & innovative portfolios. Joining the bandwagon, Intex had an eclectic display of its wide range of Mobile Phones, LCD TVs, TFT-LCD/LED Monitors, Multimedia Speakers, Keyboards, Mouse, Headphones, Computer Cabinets and UPS, etc.
The expo attracted a foot fall of app. 2000 in three days. It gave us a good B 2 B platform, helped us in knowing our consumers better and also broadened our insight regarding the developments in the industry.
Intex stall at the Expo
The expo turned out to be a grand gathering of the who's who of the manufacturers, service providers and suppliers fraternity, from IT, Electronics and Telecom sectors,exhibiting their latest & innovative portfolios. Joining the bandwagon, Intex had an eclectic display of its wide range of Mobile Phones, LCD TVs, TFT-LCD/LED Monitors, Multimedia Speakers, Keyboards, Mouse, Headphones, Computer Cabinets and UPS, etc.
The expo attracted a foot fall of app. 2000 in three days. It gave us a good B 2 B platform, helped us in knowing our consumers better and also broadened our insight regarding the developments in the industry.
Intex Mobiles' biggest Van Campaign Concludes in January
26 Intex branded caravans covered 14 states to bring Intex mobiles nearer to consumers and associates
Intex successfully concluded its biggest -ever caravan campaign for its range of mobile phones termed as 'Intex Mobiles on Wheels' on Jan 15, 2011. Intex's recently launched mobile handsets – V.SHOW (Dual SIM mobile phone with in-built projector), V.DO (dual SIM video phone) and IN 4470 N (dual SIM phone with face to face chat facility) were some of the models promoted through this activity.
The two-month long campaign aimed to fuel the company’s expansion plans towards enhancing its reach to handset consumers and channel partners. The caravans, 26 in numbers, traversed through 14 states and 400 towns, visiting popular mobile phone markets in the regions. The states covered were Uttar Pradesh, Uttarakhand, Punjab and Haryana (North), West Bengal, Bihar and Jharkhand (East), Tamil Nadu, Karnataka, Kerala, Andhra Pradesh (South) and Maharashtra, Gujarat, Madhya Pradesh (West & Central India.
The activity focused on stimulating secondary & tertiary sales and to explore new business associates. The teams on the caravans put in their best to spread brand awareness amongst potential consumers and channel partners by providing them hands-on experience and disseminating leaflets, posters, balloons, key-chains, etc.
26 Intex branded caravans covered 14 states to bring Intex mobiles nearer to consumers and associates
The two-month long campaign aimed to fuel the company’s expansion plans towards enhancing its reach to handset consumers and channel partners. The caravans, 26 in numbers, traversed through 14 states and 400 towns, visiting popular mobile phone markets in the regions. The states covered were Uttar Pradesh, Uttarakhand, Punjab and Haryana (North), West Bengal, Bihar and Jharkhand (East), Tamil Nadu, Karnataka, Kerala, Andhra Pradesh (South) and Maharashtra, Gujarat, Madhya Pradesh (West & Central India.
The activity focused on stimulating secondary & tertiary sales and to explore new business associates. The teams on the caravans put in their best to spread brand awareness amongst potential consumers and channel partners by providing them hands-on experience and disseminating leaflets, posters, balloons, key-chains, etc.
Intex Technologies Enters Security Software Domain
Introduces INTEX Safe Surf Antivirus 2011
Intex has announced addition of one more business vertical in its portfolio- Security Software products. The first product to be introduced in this series is INTEX Safe Surf 2011 for power-packed protection of your computer from viruses and spyware and to make browsing the web a whole lot safer. It has been developed in association with leading security software developer- PC Tools.
The software is primarily targeted at end consumers and SOHO (Small Office Home Office) businesses that are looking at effective yet simple to deploy antivirus solutions. Considering the legacy of offering a wide range of high quality computer peripherals , Intex foresees a huge opportunity in the Security Software segment. The company has already proven excellence in one part of IT industry and is keen to make a mark in the other part.
The product will be launched in a phased manner starting from Western India and finally the rest of India by Q1, FY 2011-12, through a well-meshed network of distributors and resellers.
Introduces INTEX Safe Surf Antivirus 2011
The software is primarily targeted at end consumers and SOHO (Small Office Home Office) businesses that are looking at effective yet simple to deploy antivirus solutions. Considering the legacy of offering a wide range of high quality computer peripherals , Intex foresees a huge opportunity in the Security Software segment. The company has already proven excellence in one part of IT industry and is keen to make a mark in the other part.
The product will be launched in a phased manner starting from Western India and finally the rest of India by Q1, FY 2011-12, through a well-meshed network of distributors and resellers.
