Marketing
Marketing
Marketing - Marketing Initiatives (2010)
INTEX wins Best Stall Award at CMDA's IT Expo- 2010 again !
Intex has won the Best Stall award at the CMDA's IT Expo- 2010 second time in a row. The annual fair, organized by CMDA (Computers and Media Dealers Association) at Pune from Dec 10-13, is one of the biggest IT exhibitions of Western India and attracts more than lakh visitors every year.
The vibrant red stall of Intex had entire range of INTEX Computer Peripherals, Mobile Phones, Consumer Electronics and PC on display including the recently launched Intex Projector Phone –V.SHOW, Intex Video phone- V.DO, other Dual SIM mobile phones, Multimedia Speakers, LCD TVs, DVD Players, TFT-LCD/LED Monitors, PCs, Computer UPS, Headphones, Keyboards, Mouse, etc. Interesting discount offers & schemes were also introduced to attract footfalls at the stalls.
The event is an ideal platform for both B2B and B2C interface and witnesses participation of more than 200 players across the IT and Telecom industry.
The vibrant red stall of Intex had entire range of INTEX Computer Peripherals, Mobile Phones, Consumer Electronics and PC on display including the recently launched Intex Projector Phone –V.SHOW, Intex Video phone- V.DO, other Dual SIM mobile phones, Multimedia Speakers, LCD TVs, DVD Players, TFT-LCD/LED Monitors, PCs, Computer UPS, Headphones, Keyboards, Mouse, etc. Interesting discount offers & schemes were also introduced to attract footfalls at the stalls.
The event is an ideal platform for both B2B and B2C interface and witnesses participation of more than 200 players across the IT and Telecom industry.
Intex announces launch of India’s first projector mobile phone – the ‘V.SHOW’
Intex, one of India’s fastest growing mobile phone companies, sharpens its strategic focus on personal technology by taking entertainment to new heights. The company has announced the launch of INTEX ‘V.SHOW’ – a path- breaking mobile handset with an in-built projector to combine projection with mobility. This is India’s first projector phone to be launched by a domestic mobile handset company. The bohemian phone was unveiled at a glitzy event graced by Bollywood actor Prachi Desai.
The sponsoring thought -‘Invent Your Screen’ – bares all; INTEX V.SHOW is all set to change the way people perceive mobile entertainment. It actually brings entertainment at palm’s length and enables the user to project movies, pictures, music videos (saved in the phone and from Internet) and other Internet content up to 61
inches of screen/wall with a high intensity projection of 10 lumens and QWVGA resolution. Projection can be enjoyed up to a distance of 12 ft (between the screen/wall and the phone).
Intex plans to target the phone amongst youth and all discerning consumers (sans age barrier) in urban, semi-urban and rural areas who crave for quality entertainment anytime and anywhere The phone will be available in the market very soon. For more details, kindly go through the Product News section.
The sponsoring thought -‘Invent Your Screen’ – bares all; INTEX V.SHOW is all set to change the way people perceive mobile entertainment. It actually brings entertainment at palm’s length and enables the user to project movies, pictures, music videos (saved in the phone and from Internet) and other Internet content up to 61
Intex plans to target the phone amongst youth and all discerning consumers (sans age barrier) in urban, semi-urban and rural areas who crave for quality entertainment anytime and anywhere The phone will be available in the market very soon. For more details, kindly go through the Product News section.
Intex arranges 20 business development meets to announce launch of V.DO and Nano 2
Our new entrants in the mobile portfolio – INTEX V.DO and INTEX Nano 2 – have been receiving a great response at the business development meets organized to showcase the new models to the channel partners.
Setting the ball rolling from Madhya Pradesh, the team had four meets at Bhopal, Indore, Jabalpur and Gwalior from Oct 22-27, 2010. The focus has now been on Uttar Pradesh, Gujarat and Jharkhand. Four meets have already been held at Agra, Kanpur, Gorakhpur and Varanasi (in Uttar Pradesh). The campaign is on way to spread across the following cities by Nov 25, 2010 – Lucknow, Patna, Moradabad, Meerut, Ghaziabad (in Uttar Pradesh) and Ranchi (Jharkhand), Baroda, Ahmedabad, Surat, etc.
Each event is turning out to be a beehive of activity. There have been discussions on the new launches, their USPs, the company policies, felicitation of top performers and fun-filled games conducted by the emcee. The meets have been contributing their bit in elevating the camaraderie between the company and the partners to the next level and in expanding the network.
Our new entrants in the mobile portfolio – INTEX V.DO and INTEX Nano 2 – have been receiving a great response at the business development meets organized to showcase the new models to the channel partners.
Setting the ball rolling from Madhya Pradesh, the team had four meets at Bhopal, Indore, Jabalpur and Gwalior from Oct 22-27, 2010. The focus has now been on Uttar Pradesh, Gujarat and Jharkhand. Four meets have already been held at Agra, Kanpur, Gorakhpur and Varanasi (in Uttar Pradesh). The campaign is on way to spread across the following cities by Nov 25, 2010 – Lucknow, Patna, Moradabad, Meerut, Ghaziabad (in Uttar Pradesh) and Ranchi (Jharkhand), Baroda, Ahmedabad, Surat, etc.
Each event is turning out to be a beehive of activity. There have been discussions on the new launches, their USPs, the company policies, felicitation of top performers and fun-filled games conducted by the emcee. The meets have been contributing their bit in elevating the camaraderie between the company and the partners to the next level and in expanding the network.
Intex’s grandeur at COM IT Expo-2010, Mumbai
Intex stood out amongst the participants owing to its well-displayed range of products and an
attractive red & white stall at the recently concluded COM IT Expo- a popular IT exhibition in Western India.
The fair, held from October 21-24, 2010 at Bandra Curla Complex, Mumbai, had a footfall of approximately 25,000. Intex was one of the major participants with the likes of LG, Lenevo, Sony, Canon, Asus, Intel, Logitech, D-Link, Toshiba, Asus, etc.
Our well-crafted stall had almost the entire portfolio on display including Mobile Phones, LCD TVs, TFT-LCD/LED monitors and the complete range of Computer Peripherals.
Intex stood out amongst the participants owing to its well-displayed range of products and an
The fair, held from October 21-24, 2010 at Bandra Curla Complex, Mumbai, had a footfall of approximately 25,000. Intex was one of the major participants with the likes of LG, Lenevo, Sony, Canon, Asus, Intel, Logitech, D-Link, Toshiba, Asus, etc.
Our well-crafted stall had almost the entire portfolio on display including Mobile Phones, LCD TVs, TFT-LCD/LED monitors and the complete range of Computer Peripherals.
Intex launches LCD TVs in Hyderabad, Andhra Pradesh
After Ahmedabad, we had a scintillating launch of LCD TVs at Hyderabad, Andhra Pradesh on Oct 13, 2010. The event had a 'house-full' attendance of around 170+ channel partners and also received overwhelming response from the media. Post Andhra Pradesh, the range will soon spread its feet across other states of Southern India. The team shared business plans and product details with the audience. There were dance performances and other entertaining acts which the spectators enjoyed to the fullest. Here are some of the pictures:
After Ahmedabad, we had a scintillating launch of LCD TVs at Hyderabad, Andhra Pradesh on Oct 13, 2010. The event had a 'house-full' attendance of around 170+ channel partners and also received overwhelming response from the media. Post Andhra Pradesh, the range will soon spread its feet across other states of Southern India. The team shared business plans and product details with the audience. There were dance performances and other entertaining acts which the spectators enjoyed to the fullest. Here are some of the pictures:
Intex enters TV segment –launches LCD and CRT TVs
Roll-out begins from West India; South India to follow the suit
Roll-out begins from West India; South India to follow the suit
Unveiling at Ahmedabad, Sep 22, 2010
- Intex has now entered the field of Televisions through launch of LCD and CRT variants. The roll-out has already begun in Gujarat spreading to Maharashtra, Madhya Pradesh and Chattisgarh. The second phase will cover Southern India – Andhra Pradesh, Karnataka, Tamilnadu and Kerala by October, 2010. Rest of the country will be covered in the third phase which will conclude by December, 2010.
Dance Troupe Performing at the Event
- The graceful range has four models in both categories respectively. The first event to announce the launch was held at Ahmedabad on Sep 22, 2010. The next one will be held at Hyderabad on Oct 13, 2010.
Intex strengthens visibility campaign across the country
Participates in fairs and festive celebrations
Participates in fairs and festive celebrations
- Fairs in Uttar Pradesh, Aug-Sep, 2010: Intex participated in Bijnore Krishi evam Udyogik Vayapar Mela and Unique Trade Fair held at Bijnore and Saharanpur-two of the major cities in Uttar Pradesh. In order to make the best of the exhibitions,
the teams displayed complete range of Intex products at Saharanpur and mobile phones at Bijnore. Both Melas had around 7,000 visitors. Situated at a strategic location, near to the main door, Intex stalls were a huge hit amongst the consumers. Intex Speakers, Headphones, Keyboards, Mouse and Mobile Phones turned out to be the major crowd pullers.
- Jagannath Puri Rath Yatra, Orissa, July, 2010: Vibrant hoardings displaying Intex computer peripherals, consumer electronics and PC range at prime locations on the Yatra route. The 10-day-long activity also had boards and huge drop-downs put up on the streets of Puri to catch eyeballs. The Rath Yatra is a huge Hindu festival and attracts millions of devotees from Eastern and other parts of the country.
- Krishna Janmashtami, Dahi Handi Utsav, Mumbai, September 02, 2010: Janmashtami, popularly known in Mumbai as Dahi Handi, is celebrated with enormous zeal and enthusiasm. Ville Parle to Bandra is one of the most famous places for this festival. Govindas – the people competing to break the clay pots (handis) filled with butter milk - wore Intex branded T-shirts and turned out to be great native ambassadors in spreading brand awareness. We covered almost four locations having a gathering of around four-five thousand audiences in each.
Intex enters TV segment –launches LCD and CRT TVs
Roll-out begins from West India; South India to follow the suit
- Intex has now entered the field of Televisions through launch of LCD and CRT variants. The roll-out has already begun in Gujarat spreading to Maharashtra, Madhya Pradesh and Chattisgarh. The second phase will cover Southern India – Andhra Pradesh, Karnataka, Tamilnadu and Kerala by October, 2010. Rest of the country will be covered in the third phase which will conclude by December, 2010.
- The graceful range has four models in both categories respectively. The first event to announce the launch was held at Ahmedabad on Sep 22, 2010. The next one will be held at Hyderabad on Oct 13, 2010.
- targets select shopping malls in Delhi & NCR
- New Delhi, May 22, 2010: The scorching summer-heat never plays a spoilsport when it comes to shopping! With this belief, Intex is all geared up to strike a chord with the shopping buffs thronging the malls. The campaign, named as “Intex Summer Carnival” / “Intex Mall-Mania” aims to enhance brand awareness and give the consumers a complete touch & feel experience of varied interesting products, under brand Intex, accompanied with some fun-filled and uproarious activities.
- Shipra Mall, situated at Indirapuram, Ghaziabad, was the first mall to be covered under the campaign today. The two-day long weekend activity had an appealing stage with a vibrant display of Intex Multimedia Speakers, DVD Players, Desktops, TFT-LCD Monitors, and Headphones at the centre of the mall. The showstopper of the event, adding a dash of glamour, was the small act where Femina Miss India participants of yesteryears sashayed down the floor holding Intex products in hand. People did not seem to get enough of the exciting games and contests conducted by a vivacious emcee.
- As shared by Mr. Vinayak Kumar Lal, GM, Marketing- Intex Technologies “Intex has a very strong presence in traditional channel.
These kinds of activities hold a great importance in the whole gamut of marketing portfolio as they not only help in making a connect with the end consumers but also aid generation of desired push for secondary and tertiary sales at channels’ end. With summer holidays just commenced, we are hoping for a good response. The campaign will get full support through a comprehensive print –media and point-of-sale activations”.
- Running on weekends till June 7, 2020, other malls to be covered under the campaign are Pacific Mall, Anand Vihar; Great India Mall, Noida ; City Square Mall, Rajouri Garden and V3S Mall , Laxmi Nagar.
Watch exclusive TVC aired on April 14, 2010
- Intex held its first-ever business development meet for mobile phones super stockists at Tivoli Gardens Resort, New Delhi on April 05, 2010. The super stockists (also known as super distributors) have recently become a part of Intex Family and the event aimed to commemorate the association and strengthen the bond further.
- The two-day event saw an overwhelming response from more than 30 partners who had especially flown down for the meet from various states across India.
- The team did not leave any stone unturned to make the best out of this get-together. There were presentations on the company, product portfolio,
sales plans, service, marketing & communication, etc. The partners had detailed conversations with company officials. All of them were felicitated with mementos by Mr. Narendra Bansal- Chairman & Managing Director, Intex.
- It was indeed a great learning experience for the team and considering the response of the partners, we believe they also found the event fruitful. Our heartiest thanks to all of them.
Watch exclusive program on INTEX on Doordarshan National Channel aired on Jan 18, 2010
