Last month saw two channel/ business development meets at two of the important markets in Northern & Eastern regions - Varanasi & Jamshedpur.

Held on June 13, 2008, the Varanasi meet was organised for our computer peripherals channel partners operating in the region. There was attendance of about 150 participants who made the most of the opportunity by having a fruitful discussion with the company officials on future plans, business strategies, new offerings which were put on display, etc.

The Jamshedpur meet was organised on June 16, 2008 for consumer electronics channel partners operating across Jharkhand region. Aiming to strengthen presence in the electronics segment in the region, the event had more than 60 participants. Discussions on company plans, sales targets, showcasing of new products were some of the highlights of the event.

Sangam- the first-ever HR activity of inviting employees' spouses & children- conducted at HO on June 13, 2008 turned out to be really impelling amongst the employees and received positive reviews from their families too.

The objective of the get-together was to brief the families about company’s goals and vision and how the employee would fit into the larger picture so that they are able to relate with the employees responsibilities towards the company and are more co-operative and receptive whenever the situation demands to be. Also, we believe that a family is a strong institution and is instrumental in every individual's decision, hence an organisation must care both for employees and their families.

The event had spouses and children of the following employees- Ajay Arora, Sr. Manager- Vendor Development; Rajeev Saxena, Product Manager-PC; Madan Mohan Gupta, RSM-North- EBG sales; Sanjeev Sethi, Manager Sales-ICA and Devender Sharma, Manager-IQC – Technical. It began with a welcome address from Mohit Kanwar, GM-HR followed by a lighthearted conversation with CMD, Mr. Narendra Bansal.

Post CMD's meeting, there was a painting & drawing competition for the children and a brief company- introduction presentation for other family members. This was followed by a visit to the office premises so that the families could have a glimpse of the employees' work place and could interact with their peers and seniors.

The get-together ended with a closing note from Executive Vice Chairman, Ramesh A. Vaswani. The winners of the drawing competition were presented with gifts and there were mementos for the family members. The employees whose families were invited were given a special privilege leave thereafter.

The post-event reviews of the pro gramme from the families are really affirmative. They found it really informative and a great value-addition in the perception about their spouses' / fathers' nature of work and the company with which they are associated.

Kudos to the whole HR team for putting in their best to make it a success! Enthused with the response, we hope to arrange more such meets in future!

With an aim to strengthen presence in Northern region, business development meets were organised for Consumer Electronics and Mobile Phone channel partners at Meerut & Zirakpur on June 2 and 6, 2008, respectively.

Both Meerut & Zirakpur have been emerging as promising destinations amongst the B & C class towns of UP and Punjab. The Meerut meet witnessed participation of 50 channel partners. There were around 200 partners at the Zirakpur meet.


The partners had a fruitful discussion with the company's officials on business plans, sales and marketing strategies and were also introduced to the new models in the product portfolio like DVD Players and Multimedia Speaker categories and IN 3333 Mobile Phone.

Consumer Electronics and the relatively new Mobile Phones business verticals are emerging as significant players in INTEX portfolio. These business meets are one of the most effective BTL activities facilitating business verticals to contribute in the best possible way by enhancing reach, helping to understand the needs of channel force and augmenting channel force expansion by inclusion of new members.

Intex participated in the exhibition named 'ICICI Shopping Festival'. ICICI bank is organizing such event in various cities across India providing an opportunity to reach-out to consumers through a chain of local festivals.

This time the event was organized by ICICI at Ranchi from 16th - 18th May'08 Intex displayed its complete range of Desktop & Notebooks. There was tremendous response from the visitors, as Intex had offered attractive discounts on its range of Desktops & Notebooks, moreover there were discounts offered by ICICI for its credit/debit card holders along with flexible payment options.

Impressive Intex product-line with discount attractions made the event a grand success, which helped the visitors to buy good technological computing products at discounted prices along with convenient repayment options. Items sold include Notebooks, Desktops, TFT-LCD monitors, Keyboards, Mouse and Speakers.

Intex recently participated in one of the consumer exhibitions, IT Computer Shoppe in Pune . It was a five day event - 10th to 15th May. There was an overwhelming response from consumers, as Intex displayed its complete range of notebooks, desktops and TFT-LCD monitors. The Intex stall attaracted huge crowds - more than at other brand stalls i.e – Wipro, Epson, LG, HP etc.

Intex TFT-LCD monitors were highly appreciated for their good technical features (response time of 5 ms and wide viewing angle) and looks. There were attractive schemes for on the spot booking.

As its regular feature, Intex participated in yet another event called "Consumex" - one of the most popular consumer fairs in Allahabad held from 10th to 13th April .

This is an event that brings a number of Indian and International companies on a common platform for the mutual benefit of the consumers and the companies. It was an ideal opportunity for the companies to showcase their products before the consumers.

The fair had over 300 stalls and presented big brands like Compaq, Samsung, LG and of course Intex. The popularity of the fair was reflected by the number of people who attend the fair.

The gush of consumers to the Intex stall was a strong evidence of the attractiveness of Intex's technological products. It showcased the complete range of Intex's IT products. The stall provided a great platform to satisfy the curiosity of consumers for IT products. People got a chance to touch, feel and experience the quality of Intex's products.

Intex associated with Intel to participate in popular gaming events - 'Dog Fights Gaming Nights' -organised by The History Channel on April 4, 2008 at Cafe Morrison, New Delhi and 'Servers Down' – at Amity University's annual fest Urooj' 08, from April 9-11, 2008 at the university's campus at Noida.

The 4 - hours long event at Cafe Morrison had a large audience playing the very best electronic arts games on 17 of Intex Platinum Workstations equipped with Intel's Core 2 Quad processor and 15 of Intex TFT-LCD monitors. There were Intex multimedia speakers also playing the music “on demand” in the background.

The 3-days long event at Amity had a contemporary portfolio of LAN games like crysis, counter strike, NFS & FIFA, played by students on 46 of Intex Platinum Workstations and 46 LCD monitors. The winners were awarded with INTEX gift hampers. Also, there was a big stall showcasing and providing live demo of best of INTEX products including Desktops, Notebooks and LCD Monitors.

These events are one of the multifarious brand building activities which Intex has been carrying out jointly with Intel as a result of the premier channel partnership, promoting its range of PCs. Considering the rage of gaming amongst youths and its business potential, some of the other major events with joint participation are IITF-Nov, 2007- where Intex & Intel put up a Gaming Zone, SKOAR gaming event at Mumbai in Jan-08 and events at college festivals of Delhi College of Engineering & Punjab Engineering College in Feb & March-08 respectively.

Intex is all set to take a big leap with the commencement of SAP implementation - titled “Project Parivartan”. In a well attended kick off event held by company on March 11, 2008 key members from Intex, business associates and a team of professionals from Birlasoft –our implementation partner - got together. SAP will be implemented at Intex Head Office, manufacturing locations, mother warehouses, branches & service centers spread across the country.



The event started with an opening address by Mr. Narendra Bansal, CMD, Intex, explaining the necessity behind this initiative. It was followed by the 'project logo unveiling' ceremony by Mr. Ramesh A Vaswani, Executive Vice Chairman, Intex. The logo has been specially designed to drive the spirit of the newly emerging work culture at Intex. After the ceremony, the high powered team from Birlasoft- Mr.Rajesh Devnani, SAP Practice Head, and Mr.Murari Didwania, Project Manager- gave an articulate review of how SAP will be put into practice at Intex. The event ended with closing remarks from Mr. Suresh Gupta, Director Operations at Intex.


SAP (Systems Applications and Products in data processing) is a recognized world leader in providing collaborative business solutions for all types of industries across the world. Intex has so far recorded an aggressive growth rate of 50% CAGR over a 5 year period, supported by its own home grown ERP application developed over the last 8 years. Now it's high time to bring in industry accepted, robust ERP system covering all the aspects of our business, to streamline and standardize our systems and processes, give us intelligent information about our business, increase productivity and thus accelerate our growth. We are sure that SAP will bring in the desired change to satisfy the dynamic business needs of our ambitious growth plans in the years ahead.

Birlasoft has been chosen as our implementation partner because of the confidence inspired by their individual SAP team members in the cross-functional team set up by Intex to decide on this issue.

Project Parivartan is a turning point in our journey towards making INTEX a globally respected name. We are all geared up to commemorate the change, start devoting time and putting in joint efforts to make the project live up to its name!

With an aim to decentralize its operations to clock higher growth rate and exploit full potential of a region, Intex inaugurated its first regional office at Secunderabad on Feb 26, 2008. The inauguration was done by Mr. Narendra Bansal, CMD of the company. Spread across a commercial space of 6000 sq ft, the office complex is an independent central unit looking after the sales, service and warehousing requirements of all the states in South India. Equipped with all supporting infrastructure, it houses Sales, a Regional Service Centre, Warehouse, Marketing, HR & Accounts sub-units.

The regional service centre will be instrumental in reducing the Turn Around Time for the items requiring advanced level repairs which are at present sent all the way to the main service centre at HO, Delhi. Other sub-units will strengthen the internal efficiency of the Southern Region, bring more focus and provide full local support in all key areas to business verticals so that full potential of the region could be exploited in a planned way. The desired manpower- more than 50 in number- has already been recruited and deployed. The opening got an enthusiastic response from electronic & print media. TV 9, TV 5, Gemini TV, Prajashakti, Sakshi and Surya-were some of the TV channels & newspapers present to report on the inauguration. The next INTEX regional office will be set-up at Ahemdabad to cover the West region. This will become operational by May, 2008. Office Area Meeting Room